The Launch of SCREEN Professional

Date: 10 July 2019
Venue: 1004 Toa Payoh North

In July, SCREEN Haircare Professional made its launch in Singapore, with a special guest artist, Gianni Gaggio. Gaggio is the International Team Fashion Advisor of SCREEN Professional, and the owner of the largest and most prestigious salon, Tagliati x il successo, in Taranto, Italy.

Speaking through a translator, Gaggio treated the guests to a live cutting demonstration of a dramatic look, where he gave his model a refreshing and edgy cropped look. He walked through each step and shared his inspiration for the look. He also presented three different looks, 2 of which with intricate hair up-do, and another with an electric blue pixie hair using SCREEN’s colour.

SCREEN Professional is a leading company in haircare for over 20 years and is one of the brands that is proudly ‘Made in Italy’. SCREEN is exclusively made for hair professionals and offers a complete range of products through collaboration with talented experts such as Gaggio.

After the hair presentation, the hair stylists were treated to light refreshments and a chat with Gaggio.