Kevin.Murphy Train.Me 2020



KEVIN.MURPHY TRAIN.ME 2020

Date: 9th – 12th February 2020

Location: Calile Hotel, Brisbane (Australia)

The KEVIN.MURPHY 2020 TRAIN.ME was hosted by Kevin Murphy and his team of international design directors at the very cool Calile Hotel in Brisbane, Australia. Across the region, there were more than 40 educators from Asia Pacific. Representing Singapore as the 2020 Education team was Jessi Timm from The Parlour, Avan Tan from Blow+Bar, and Tess Yip from TONI&GUY The Star. 



Over the course of four days, the team worked with Kevin & his team learning about new education programs and the latest collection, BANG BANG.

Embarking on a new decade, KEVIN.MURPHY is excited for a year full of innovation and education. There is a big shift going on in the world of beauty, and hairdressers are at the heart of it. Trends this year will see a focus on individuality within an ever-growing movement to improve the welfare of our planet. Encompassing individuality and the welfare of our planet, the new collection, BANG BANG will explore exactly that.

BANG BANG

The Inspiration

When we began diving into the inspiration for this new collection, we were drawn to the British pop culture of the 90s for various reasons. 

“In the ’90s, fashion evolved from “uniform” to a form of influence. It was a decade when the terms “reduce”, “reuse” and “recycle” became widely used as we gained awareness of the impact we were having on the world’s environment,” says Kevin Murphy.

These sentiments go hand-in-hand with our artistic vision for the year and the choices we make. One of our most important initiatives, Ocean Waste Plastic, starts the decade off strong with packaging that directly reduces plastic waste in our oceans. 

COLOUR, CUT, STYLE

Taking cues from 90s British pop fashion, modern hairdressing reiterates the idea that individuality is present at each turn – colour, cut, and style. The education surrounding the BANG BANG collection addresses the diversity of each client’s style to enhance it. In addition, technique based vintage trends are modernised, which gives stylists the tools needed for real-life salon situations.

COLOUR

Specialised parting techniques emphasise natural texture as placement gives off the appearance of effortlessly lived-in color, no matter the shade.

According to Kate Reid, DESIGN.DIRECTOR, “in our 2020 Education Collection, colour techniques have been designed to enhance any length or texture of hair, as well as personalising it for each and every client which allows the colourist to unlock unlimited possibilities. We hope you enjoy the various sectioning techniques, applications and formulas that we’ve created.” 

CUT

Moving away from typical long layers, stylists are actually “cutting” hair again. It has become more about a cut to enhance your style than vice versa. Additionally, silhouettes are fluid across gender lines as texture reigns supreme.

“This year, with our cuts, we celebrate a collision of ’90s fashion and the Brit pop movement; with a nod to the Mods and the glam rock stars of the ’70s, with just a touch of Pop Art for good measure. This allows you to create genderless shapes and textures that portray individual identity for all of your clients,” shares Pascal Van Loenhout, DESIGN.DIRECTOR 

STYLE

Now, more than ever, clients are taking risks with the styles they choose. Often inspired by the runway, we took the pulse of society to create high-fashion looks that are also practical for everyday upkeep.

“This year we took our collection back to our editorial roots and the runway. We set out to create looks that are simple, fast, able to be adapted to the wearer, yet on the knife’s edge of fashion. We believe that’s what clients want too.” – WADE BLACKFORD, DESIGN.DIRECTOR