Hair by: Salones Carlos Valiente

Photographer: Esteban Roca 

Stylist:  Visory Fashionart

MUA: Nacho Sanz

Video: Germán de la Hoz


Sweetheart, I’m here to tell you that you don’t have to stay, that you don’t have to accept it. You turn around and walk away when they tell you that you aren’t worth it, that you have lack opportunities or that you are less skilful.

When they tell you that you must be calm, submissive and refined,

not to be so smart, not to cross the line.

When they force you to let your hair grow so later they can pull your ponytails - you know, just because you’re a girl -
You, turn around and walk away.

When they want to pay you less for the same effort, ignore your proposals and destroy you; When they make you feel that you can only be a girlfriend, a wife, a mother or a whore, you turn around and walk away.

If you hear words on the street said by men that you don’t know but they dare to talk about your curves and the way you walk,

if they tell you that your body is worse and not different,

or ask why you don’t work your boobs and lose weight;

You turn around and walk away.

If someone ever tells you that your miniskirt is way too short, that you can’t fall in love with a girl or think about coming back home alone,

and if they follow you and rape you, it is because you provoked it,

you turn around and walk away. 

When any of them raises their hand and shouts at you,
When he demands explanations about your arrival time,
if he believes that it is his right to touch you or that you, straight and silent, are far more beautiful,

sweetheart, you turn around and walk away.

And even if this sometimes happens, because it happens,

and even if they sometimes make you think that the other women are your rivals and not your sisters,

don’t listen to them, don’t feed their desires. 

And, little one, don’t be afraid, because if one day you are too short of breath to turn around and walk away, I will come, many will come and always together, always, always, we will follow the path and we will win the battle. 

Lluch García

DONA is one of the most personal collections for Carlos Valiente so far. DONA means woman; which he was his inspiration in the creation of this collection.

As the poet, Lluch García, says in his poem “You, turn around and walk away”:

"I come to tell you that you do not have to stay, that you do not have to accept it, that you can turn and walk when they tell you that you are not worthy"

In the same way, this collection is created to attract attention and express the role of women in society, their sacred value and their independence.

Each of his works tells a story, a critique of the establishment and society. Hairdressing, makeup and styling come together to fight against injustice. A tangle of twisted sticks, like the pre-established ideas by the society that women do not speak "when they should not". Hairstyles that emulate the feathers of the bird, which with its treacherous song does not let the woman listen to her sisters. Electric looks that lend themselves to disorder, a consequence of each wounded woman. And textures that are embedded in the image as the spider web, extensive and too frequent, which is the suffering of all women. All the looks based on deep colours such as the different ranges of blue and navy and accompanied by a style that erases the natural forms of women to enhance their feelings, their interior.

But this work not only denounces and screams, it also opens its arms and understands and explains all the love it has received from women. Those that have formed and are part of Carlos’ life to which he pays tribute in this collection.

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