Balmain Couleurs Couture: From Extensions to Colours

Being a part of Balmain Paris fashion label and possessing over 40 years of heritage in combining hair essentials with the latest catwalk trends, Balmain Paris Hair Couture established its legitimacy in the field of luxury. Paying meticulous attention to detail and perfection, Balmain Paris Hair Couture continues to research and create new application techniques to guarantee the best quality products while remaining aligned to their proud and rich heritage.

Balmain Couleurs Couture — Balmain Paris Hair Couture’s latest innovation — is a limitless spectrum of inter-mixable shades inspired by the iconic Balmain DNA: Diversity. The collection, designed by and for professional colour artists, allows for endless creative possibilities and multiple tailor-made treatments.

Why is Balmain Hair Couture moving towards hair colour?

With more than 45 years of experience in colouring hair for hair extensions, Balmain Hair Couture wants to share the knowledge it possesses with its professional partners through Couleurs Couture. Couleurs Couture follows the same strategy as all other Balmain products. It’s a compact hybrid colour line that offers ultimate freedom and mixability for an experienced stylist but is still easy and simple to understand to achieve the desired colour results.

How is Balmain’s Couleurs Couture unique from the other colour products in the market?

Couleurs Couture is unique with its consumer approach and colour spa treatment. The colour service feels like a conditioning treatment instead of a colour service. On top of that, Balmain Hair Couture has a clear, logical aftercare regime with the Supplementary Salon Service — a treatment that every client would receive after each salon colour spa treatment to help promote conditioning, colour longevity and customised aftercare.

What is Singapore’s hair industry lacking that Balmain Hair Couture can offer?

Balmain thinks about the end consumer while a lot of the big companies in the market only think about B2B. Being a professional business, we don’t only sell the concept to the salon, we sell the concept to their customers to help their clients use the products. By doing so, we help salon and stylist create more turnover while giving their clients quality services.

What are the efforts being made by Balmain Hair Couture to understand the Southeast Asian market?

Almost every country around the world would say that “Our country is different.” But in the end, it’s the same business, we’re all working in the hair industry, and eventually, we’re working with people. The end result and wishes are actually the same — we want nice hair. The only difference is the thickness or the colour of the hair, but not necessarily the end result. We all believe that we are so different, but we’re actually so much alike.