It has become evident in the past few years that social media is a substantial part of our lives, creating an impact on society everyday. Most of us access our Facebook, Instagram and Twitter accounts on a daily basis. We scroll through these channels for news, entertainment, interaction and inspiration, influencing many of our daily decisions.
Many people and organisations have successfully used these platforms to gain publicity and grow their businesses quickly, proving that social media is one of the biggest and most powerful marketing tools today.
However, many of us are also still struggling with using social media effectively. We spend hours a day trying to expand our online profiles, editing and posting pictures. Yet, the numbers are not increasing.
This issue, we delve deeper into the matter and find out what the digital age is all about, and how we can efficaciously utilise social media to assist, grow and thrive in our businesses.